Shameful Truth About Naked Juice

The Shameful Truth About the Naked Juice Class Action Lawsuit Settlement and What American Consumers Can Do About It

Written by Max Goldberg on July 24, 2013. Follow Max on Twitter.

Last week, Naked Juice agreed to settle a very important class action lawsuit whichaccused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.

Without a question, this is a big, big win for consumers and is a huge step forward for more accurate labeling in the U.S.  It also puts other food manufacturers on serious notice that GMOs are anything but natural and cannot be marketed as such.

Yet, as one digs deeper into the fine details of this lawsuit settlement, there are some extremely troubling details of which the general public is completely unaware.

My Analysis:

Hearing about Naked Juice and how popular it has been in the last few years, after reading this you might change your mind about it. When most people hear about Naked Juice they think right away that it’s a really healthy drink because of how many fruits and vegetables they say are in them. They also advertised them as being “all natural” which makes everyone think they are really healthy. It turns out that they are not as good as they claim to be and they could be harming our health more then benefiting it. Throughout the article they talk about how Naked Juice is being sued for false advertisement. They have been labeling their juices with an “All Natural” label, which is not true because they are filled with artificial ingredients and other things, even products filled with synthetically produced from formaldehyde. They have now agreed to remove the “All Natural” label from their juices and are also going to pay a $9 million settlement to the class action group for misleading many customers.

            This whole article really affects me because I personally love drinking naked juice because of the flavor and because I thought it was healthy for me. Now that I have read this article and it talks about how it is misleading people because it really isn’t “All Natural” makes me think twice about it. It also makes me wonder how bad all that stuff is for everyone and the fact that I drank it all the time shows that it could really harm me. I think that the whole mislabeling should have never happened and they shouldn’t be able to have their product sold anymore because this could have harmed many people. I believe this is great information that everyone should know about Naked Juice so I recommend any age to read this and hear more about it.