The 2014 Coca-Cola super bowl advertisement brought out a
huge controversial argument. Still three months after the advertisement was
first released the Coca-Cola Company is receiving strong criticism. This advertisement
is trying to sell the product of Coke by celebrating America. The controversy
and criticism comes from the many forms of diversity in this video. It celebrates
many kinds of people in America, people from different colors, lifestyles and
origins of America. Many faces were shown in this video including, hijabs,
cowboy hats, brown, white, young, old, straight, gay, people playing, eating
and exploring all over America. The song played is “America the Beautiful” and
this song is sang in many different languages. This was the biggest uproar, the
critics asked how can the song, “America the Beautiful” be sang in different languages,
“it is an American song”. So why is this
an offensive advertisement to the typical American? Because society has given people
the image and misconceptions that America is “Rich, white, straight and English
is the only language”. All which is true but that is not America as a whole that is only part of America.What makes America whole are the
many forms of diversity celebrated around the country. I think Coke was smart
to recognize that in order to sell their product they need to reach out to
every group of people to have the best outcome. “America isn’t weakened because
people don’t submit to a monoculture; it’s strong because it can absorb the
peoples and aspirations and talents of the rest of the world without erasing
their cultures.” This was the New York Times comment on this issue. I wish more people could absorb this adverstisment. I do not think everyone has to agree with the message but I do think people need to learn how to respect the country they live in and realize the reality that America is made up of many forms of diversity, as listed above. Without these forms of diversity, there would be no America.
It is true that America is made up of many different races, creeds and religions and there isn't anything wrong with that. The problem is convincing other people that this isn't a bad thing. Even in today's world there are many American who are still xenophobic and can't come to terms with the fact that our country is changing for the better. It may be changing in some ways for the better, but not everything is going to change all at once.
ReplyDeleteAfter viewing Coke's advertisement during the Super Bowl I wasnt really sure waht to think. I thought that it was sort of weird that the song was sung in so many different languages. However after hearing many sides I do agree with you on the fact that America is multiple languages and races. Everyone came here as immigrants at one point, and I think that we should be mindful of this, and welcome to different types of people.
ReplyDeleteThis is a good advertisement that make us think about what America is made of. It is cool that they show that during one of the most important events around here. I agree with the previous comments about it, it is nice to have some culture sometimes. Good layout.
ReplyDelete