The airline
company, Virgin America, modernized their instructional security video, which
gained a less monotonous and more musical version. We know that the safety tips
before traveling on an aircraft are important, but most of them are really
tedious and not interesting, then, people tend to not pay attention.
Trying to avoid that, and changing the
scenario a little bit, Virgin America made an innovated video with flight
directions on a different and daring way. They used an impressing and big cast with good dancers and singers,
switching musical genres and showing the most common type of passengers and
rules infractions that you may see and/or do during a flight; but of course,
giving the viewers all the instructions that they are supposed to receive on a
normal flight. With all that, the 5 minute video became popular on YouTube
with more than 8,000,000 views.
I want to call your attention for how they
created this video, and used that as their own advertisement. We do not like to
receive and listen to all those rules repeatedly times so this company took
advantage of this situation promoting themselves. Here, they do not only want
to catch the attention of those ones that are traveling with them but also show
the public that they are concerned with the travelers safety and show how they
do their work. The video had a huge feedback making the passengers not exclusively listen to the instructions but being aware with their own safety and having fun at the same time.
This is such a cool and entertaining way of showing how to do the flight instructions while keeping peoples attention of all ages. I like how you added the video so people knew what you were talking about as well as explaining how they catch our attention. You explained it very well and I like that you added how many people saw this video. I would for sure pay attention to the intructions on a plane if it there was singing and dancing like this!
ReplyDeleteThis is such a cool video, I have never seen it before! I really liked the upbeat music Virgin America used in this video, I think it draws people in. I also liked that they took a break from the singing and dancing in the video to further explain the safety procedures. If this was playing at the beginning of my flight I would listen to it. I will admit that most of the time when I am flying somewhere I zone out during the safety instructions because they are so boring! I would not for this video.
ReplyDeleteI'll have to say I was fairly interested in that video when I opened it. This music video type instructional video kept me ten times more interested than when the flight attendant usually runs through the instructions over the intercom. It's really cool to see these creative ideas that companies come up with. I will definitely watch that video any day over listening to a boring message over the intercom!
ReplyDeleteI have never seen this video or heard of anything like it. I think its a great idea. This is a marking strategy that fits our society. For most people listening to the general rules are boring. This video makes it fun and catchy, it makes me want to fly and her these safety tips and rules over and over again. I wonder how appealing it is to the elder. It would be interesting to see if this is a generation preference. All around I think this is a great video for the safety of all people.
ReplyDelete