The limitless fascination we all
find in our phones is immeasurable. New apps, accessories, etc. are being
developed constantly keeping us connected and - nearly as important – keeping
us entertained. A newer invention in development is the “Power Up 3.0” kit.
With this kit (and the crafting of some paper) you can remotely control a paper
airplane for around thirty dollars. Through a smartphone app a user can
gyroscopically control a tiny prop and rudder to steer a mere piece of paper.
Pilot and industrial designer Shai Goitein also had durability in mind when
constructing his product; fear not. The Power Up 3.0 should withstand a few
amateur aviator crash landings.
This intelligently designed
prototype was backed through the site Kickstarter.com. Through the site an
innovator can present a new idea or invention to the online world to plea for
funding assistance (a kickstart) via crowdsourcing. Simultaneously the
innovator tests the waters to get a feel for what people think about their
idea. Inevitably, it is a sink or swim trial for their potential product. Much
like stores want to know how efficiently their products will sell, an innovator
would want to predict how successfully they can market their idea. I consider
Kickstarter to be a great resource that provides possible resolution to some of
the product marketability issues we have touched on in class. A successfully
backed product would hopefully equate to continuing on to the mainstream world
of sales.

You make a good point about Kickstarter Nick. A friend of mine used Kickstarter to fund his next CD release for his music career. He used it more as a way to just get some extra funds rather than make a name for himself, but Kickstarter definitely made his recent CD a reality instead of a dream
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